Today, people are increasingly advocating the “green low-carbon” quality of life. Wood products are gradually being sorted out by people because of their destructiveness to the natural environment. As an ideal substitute, bamboo products begin to enter all aspects of people’s lives! Bamboo products As the new darling of green low-carbon products, it is a new life concept with green and low-carbon products, leading people’s healthy new life. The changes in these concepts have led to the continuous expansion of China’s bamboo products market, and the bamboo industry has entered a stage of rapid development. Bamboo products seem to come again in the spring of the industry!
However, the development of bamboo products is far from being as simple as everyone imagines. On the one hand, there is a lack of awareness of bamboo products, and secondly because of lack of brand development awareness, lack of financial support, and lack of a good market communication platform. Waiting for these many problems! But this, coupled with the current downturn in the overall economy affected by real estate, bamboo products seem to have started a harsh winter. How to break ice?
Take the development route of product innovation!
Taking the Anji Bamboo Industry as an example, as a demonstration base and leader of the development of bamboo products in China, Anji Bamboo Products has created a bamboo production value of 20% of the country with only 1% of the national bamboo. Anji bamboo products companies have sprung up like mushrooms, showing a situation of blooming flowers. Product categories range from traditional bamboo shoots, bamboo daily necessities to bamboo crafts, bamboo flooring, bamboo fiber, bamboo chemical products, to “all bamboo homes”. It can be said that Anji’s bamboo products have spread all over the country, even the whole world. In recent years, with the increasing competition, innovation is the foundation of enterprise survival. Anji bamboo products are at the forefront of the country in terms of innovation. It is understood that in order to meet market demand, Anji has tens of thousands of new bamboo products every year.
With good products, how to choose the right platform to release new products has become a key step for bamboo products companies to market. As a good platform for enterprises to attract investment, brand promotion and image display, the exhibition is increasingly favored by enterprises. In a word, the cultural “soft power” is gradually becoming a “hard work” for economic development. The bamboo culture that has been transformed from here has promoted the prosperity and development of tea culture, fan culture and ecological culture. In short, the bamboo industry has a dream, let the bamboo rich pockets, let the culture enrich the head, and make the world more and more beautiful. In order to develop and grow bamboo products, it is necessary to make extensive use of cultural advantages to develop the economy.